When we moved to Los Angeles in 2011, we scoured half the state looking for palatable vegan cheese. We found nothing, which was surprising, considering we basically moved to vegan heaven. Everything in the stores tried so hard to be a replication of dairy cheese. This was disappointing, because we knew that approach doesn’t work. Vegan cheeses never melted right. They either tasted sour or bland instead of sharp and savory. The textures were never close to matching dairy cheese. As is always the case with imitations, nothing was very appetizing.
That is a lesson that we learned long ago, and it guides us whenever we step foot in the kitchen. When we started the journey to make our own vegan cheese, we knew we had to make something that was true to itself and delicious in its own right. We re-imagined vegan cheese as its own thing, and not something that pretended to be something it is not. We knew we would not sacrifice deliciousness in the name of creating a “better imitation”.
Why do so many people like dairy cheese? It’s creamy, savory and sharp. It can vary in texture and it pairs well with all sorts of food. Those are great characterstics for a food item to have, so we tried to create something with those qualities, just with healthy vegan ingredients.
We take great care in choosing the ingredients. Due to the legality of a particularly nasty pesticide, Endosulfan, in many cashew-producing countries, we have an unyielding commitment to using only organic cashews for our base. We also believe that food tastes better whenever you know where it’s coming from, so we always source naturally, organically and locally whenever possible.
We care about connecting with people through food. We hope that when you enjoy our food, you will be able to experience the joy, the passion, and the love that we put into making it. We’ve heard our friends say that our cheese is “addictive”, and we take that as a compliment. But, to be honest, “addiction” doesn’t mesh with our philosophy. We hope you can mindfully share in our creation.
But if you just want to devour our yummy vegan cheese, we totally understand :)
Maxi Mueller & Doug Meyer
Blöde Kuh Artisan Vegan Tree Nut Cheese